Disney x H&M

Project Overview:

H&M, in collaboration with Disney and Trevor Andrews, was set to launch a groundbreaking new clothing line. The campaign required an innovative approach to street marketing that would resonate with the target audience. The task was to capture the heart of the marketing movement, build excitement around the popup event, and visually document the entire process.

The Challenge:

The project required chronicling the multi-faceted gorilla street marketing campaign, from the installation of outdoor posters to engaging interactions with the passerby. The goal was to create a cohesive and impactful highlight reel that would both showcase the event and embody the spirit of the collaboration.

Solution:

1. Preparation: A comprehensive planning session was conducted to understand the essence of the collaboration and identify key moments to capture. Locations were scouted, and a detailed shot list was created.

2. On-Street Photography: High-quality photos were taken of the team as they set up outdoor posters, interacted with pedestrians, and built the buzz around the popup event. The images were carefully selected to convey the energy and style of the campaign.

3. Video Creation: A dynamic highlight reel was crafted, blending candid shots, promotional engagement, and carefully staged visuals. The video captured the essence of the campaign, from setup to public interaction.

4. Editing & Post-Production: Utilizing professional editing techniques, the photos and videos were color-graded, and audio enhancements were made to ensure the final product was visually stunning and coherent.

Results:

• Visual Impact: The photos and video created a powerful visual narrative that was widely shared across social media platforms, generating buzz and anticipation for the new collaboration.

• Increased Engagement: The on-street engagement was expertly captured, translating into increased online interaction and foot traffic to the popup event.

• Brand Alignment: The visual elements were meticulously aligned with the brand personalities of H&M, Disney, and Trevor Andrews, ensuring a consistent and resonant message.

Conclusion:

Captured by Tymel successfully delivered a multifaceted photo and video package that not only documented a unique marketing approach but also played an integral role in the promotion of H&M's collaboration with Disney and Trevor Andrews. The project showcased the potential of visual storytelling in modern marketing, setting a benchmark for future campaigns.