Douglas Elliman

Introduction

As one of the leading real estate firms in the United States, Douglas Elliman sought to create a promotional video for their new property in the vibrant Bushwick neighborhood of Brooklyn, New York. The goal was to capture the essence of the neighborhood and showcase the fun and exciting things that future residents could enjoy. This case study outlines the process and outcome of the video production project that effectively achieved the client's objectives.

Project Overview

Client: Douglas Elliman

Location: Brooklyn, NY

Production Type: Promotional Video for Social Media

Goal for the Client: Promote the new property in Bushwick Brooklyn and highlight the neighborhood's fun and exciting aspects

Deliverables: Video production, editing, photography

Pre-Production

Captured by Tymel began by collaborating with Douglas Elliman representatives to gain a thorough understanding of the target audience and the unique selling points of the new property. They then conducted extensive research on the Bushwick neighborhood to identify key attractions and activities that would appeal to the target demographic.

With a solid understanding of the client's goals and the neighborhood's charm, the team crafted a detailed storyboard and shot list. They scouted various locations within Bushwick, such as restaurants, bars, art galleries, and parks, to capture the essence of the neighborhood. The team also coordinated with local businesses to ensure smooth production.

Production

With the use of high-quality cameras and equipment to film the promotional video, we captured dynamic footage of the neighborhood's highlights, including bustling streets, colorful street art, trendy eateries, and lively entertainment venues. Additionally, they filmed the new property, showcasing its modern design and attractive features.

The team also captured stunning photography of the property and the neighborhood to complement the promotional video. These images would be utilized for various marketing materials and social media posts.

Post-Production

During the post-production stage, I carefully selected the most engaging and visually appealing footage. They skillfully edited the video to create a cohesive, upbeat narrative that showcased the excitement of living in Bushwick, Brooklyn. The team added background music, color grading, and motion graphics to enhance the video's impact and ensure it would resonate with the target audience.

Deliverables

The final deliverables included a high-quality, visually captivating promotional video that effectively highlighted the new property and the lively Bushwick neighborhood. Additionally, the team delivered a collection of stunning photographs that could be used for various marketing purposes.

Conclusion

Captured by Tymel working with the team at Douglass Elliman created an engaging and compelling video that expertly highlighted the vibrancy and allure of Bushwick, Brooklyn. By emphasizing the neighborhood's distinctive charm and the video resonated with the target audience, playing a pivotal role in promoting Douglas Elliman's new property.