Introduction

Socarrat, a New York-based restaurant, sought to breathe new life into their online presence with a hero video that encapsulated the essence of its multiple locations and the vibrant performances they offer. Captured by Tymel was brought in to create a timeless video that could stand the test of time.

The Problem

The original hero video for Socarrat fell short in capturing the restaurant's essence and quickly became dated. While it was a commendable effort, it didn't align with the timeless experience Socarrat aims to offer its patrons. Here, you can see the before.

The Solution

By taking a unique approach to solve this issue, our expertise in video production, we took the time to understand Socarrat's brand, its diverse locations, and the unforgettable performances they host. The aim was to create a video that would not only be timeless but also encapsulate all that makes Socarrat unique.

Process

1. Initial Consultation: We met with the Socarrat team to understand their vision and what was missing from the original video.

2. Location Scouting: Visited all Socarrat locations to get a feel for the ambiance and unique characteristics of each.

3. Storyboarding: Created a storyboard that mapped out each sequence of the video, ensuring we captured the brand's essence.

4. Shooting & Production: High-quality video capture of the locations, performances, and other brand elements.

5. Post-Production: Edited the video to bring the storyboard to life, making sure it was aligned with Socarrat's branding.

The Result

The final product was a beautifully crafted, timeless hero video that captured the essence of Socarrat's brand, their various locations, and the vivacious performances they offer. The video now serves as an engaging centerpiece to Socarrat's online presence, capturing the attention and imagination of potential patrons.

Conclusion

Captured by Tymel was able to deliver a hero video that not only satisfied the client's needs but also provided a timeless piece of content that Socarrat can use for years to come. Our approach focuses on understanding the client's unique needs and crafting a solution tailored just for them. In this case, the timeless quality of the video ensures that it will remain relevant and continue to drive engagement, unlike its predecessor.